Upselling is a digital marketing strategy for selling a more expensive version of a product or service that your customer either already has (or is planning on buying), or offering extra perks to a particular product/service. For example, if I’m buying a 27” TV and the salesperson offers me an extended warranty or a 32” TV with better HD definition, that’s an upsell.
Most Internet Marketing Gurus will tell you that a very large percentage of online sales will come from upsells.
Examples of upsells are:
- offering extended warranty
- upgrading to the latest iPhone version
- offering payment plans (interest)
Every online business (eCommerce) is capable of having an upsell strategy.