One thing that really matters is the “quality” of your leads.
Qualifying Leads will separate the potential buyers from the browsers. Browsers are window-shopping, possibly not interested in your product or service.
Content Locking will without a doubt improves the quality of your lead quality. Your goal is to convert as many visitors into subscribers into customers.
In a nutshell, content locking is hiding an important part of your content.
Look at it like this…
Locking a crucial part of quality content will create lucrative conversions. This will identify who’s truly interested in your products and services, and who’s just browsing.
You’ll realize what offer(s) to send to your subscribers via email based on which content they unlocked. Relevant offers will always win more business and improve revenue.